Pamukkale, which means 'cotton castle', is near Hierapolis, the ancient Roman spa city. It's known for its UNESCO-protected mineral-rich thermal waters that flow down white travertine terraces on a hillside, where visitors can take a dip. I'd recommend staying until sunset for some breathtaking views. When booking your stay, opt for a hotel with thermal pools. For a dose of culture, stop by Hierapolis and the Archaeology Museum, and for food, try a Denizli kebab, Kuzu Kapama, and a Kuru Börülce Soup - and definitely give the iconic local soft drink Zafer Gazozu a go.